March 12th, 2009 at 02:08pm
Under Book Marketing
So far and I have been working part time in the field for a quarter of a century– I have never read THE perfect bad novel. For some reason, despite all their efforts, the writers salvage something. Thus, the novel is not even published as a curiosity: the worst novel in the world. If you really want your novel displayed in a glass case in a museum, or locked in a wealthy connoisseur’s safe, you cannot rely on chance. There are too many other writers who fight for the same achievement. To win the enviable Worst Writer Of The Year Award (let’s start modestly !) you have to follow the rules of the game.
Except in the case of masochistic behavior, few people like to do something they fail to do well. If your neighbor tells you that he does not like to cook, you may bet your savings that he does not know how to cook. When people feel they have a talent for an activity, they like to practice this activity.
People who write like to do so because they feel they have a gift for . As a result, they cannot ruin every part of what counts in a novel (from the publisher’s point of view) and they miss the total disaster almost inadvertently. They are betrayed by their talent. Either the plot is original, or the plan unfolds logically, or the dialogs are sharp and witty, or … There is always something that is good enough to spoil the writer’s chances of being the worst author of the year.
Now that I am a full-time editor for the English-French department of a new publishing house, and own a 4% share, I hope the championship to be won by one of my protgs. This step-by-step guide intends to prevent the writer from any random success. The seven lessons will cover every aspect of novel so that, if you do not want to get published, just follow the How Not To Get Published guide.
Before we start with the first lesson, there is a magic to widely use: never answer the philosophical questions. Actually, who wants to know: who, where, when, what for, why, what or how? Always assume that the reader reads your thoughts. You will avoid a lot of work. The bad side is that you cannot do wrongly what you do not do and you may be missing the opportunity of failing right from the first sentence.
Be lenient with yourself: not anyone fails straight away.
Gabrielle Guichard writes bilingual texts and is in charge of the English-French department at Multilingual Bookstore, the publishing house that translates and publishes short novels.
Visit =>http://multilingualstore.com today!
Author: Gabrielle Guichard
Keywords: get published,bilingual s,start your career,short novels,bilingual novels
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March 12th, 2009 at 02:08pm
Under Book Marketing
Never take your aimed audience into account. Even better: do not aim at any specific audience at all. Honestly, why should you prevent a garden lover from reading a fairy tale? Who can say for sure that sprites do no grow on trees? On the other hand, to propose a learned analysis of a Sophocles’ tragedy under a title crafted for children — what about: The Little Oedipus And His Mummy?– is bound to attract new readers.
To require you to target a specific audience is a means used by your publisher to deter a lot of readers from reading your . Publishers do not want s to be bought and read. They are afraid of making money, I guess.
If the publisher does not know for sure who is going to be interested in the , he is not going to advertise to everyone and their paper delivery boy. For some strange reason, instead of taking a chance of publishing a world wide success, and despite the insistent lobbying by the delivery boys, he prefers to tell the author: thank you, but no thank you.
So, to ensure you are not getting published, choose one of the following ways. In your query letter, do not specify which audience is aimed at; thus either your manuscript will not be read at all, or it will be committed at random and the specialist of law will have to judge a mystery.
Even if he enjoys reading it, he will not recommend it. If he misses the new Conan Doyle, nobody will know; but if he recommends any handful of paper sheets and makes the publishing house spend money on a as worthy as a phone , it will be known.
The reader wants neither to lose his job nor to wave farewell to his performance bonus.
If you cannot avoid specifying the audience, lie ! Your so-called Elegance of Mathematics, which hides a treatise about the Italian Renaissance, is bound to disconcert the reader who will dismiss it at first glance.
Your children , if full of rare and long words and Latin quotations, will be rejected without any effort on your side.
Of course, you may experience an off-day and have your manuscript picked up by the right reader. That is the reason why there are other strategies to apply.
Gabrielle Guichard writes bilingual texts and is in charge of the English-French department at Multilingual Bookstore, the publishing house that translates and publishes short novels.
Author: Gabrielle Guichard
Keywords: bilingual s, get published, French translation
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March 12th, 2009 at 02:08pm
Under Book Marketing
To aim at the wrong audience is not enough to insure a failure. You will dramatically worsen your case by sending your manuscript to any publishers or, still better but demanding systematic investigation, by sending it to publishers who never publish the kind of work you write. Poetry to a medicine oriented publishing house, romance to a specialist of History, etc. There are innumerable possibilities. My favorite: send your manuscript to a publishing house specialized in bilingual s and ask yours not to be translated. On the contrary, you may miss the WWOTYA if you send 2 versions of your work, even if the one in another language than your mother tongue needs tons of corrections.
Of course, you send your manuscript to several publishers, and they know it; anyway, make sure that each of them knows about the others. First, you give the feeling that you are not quite sure of the quality of your work –and the lack of confidence may be contagious. Then, publishing houses are full of human beings (I know you doubt it, nevertheless, it is true) and human beings tend not to like to be treated like anyone else among the crowd. Publishers are no exceptions. A human being has a name and simply hates to be called So-and-so. Thus, instead of simply Dear Sir either you will address your mail to So-and-so or you will misspell the name. Both work as well: your manuscript will remain at the bottom of the heap for long.
In any case, you will not fulfill the publishers’ technical requirements. If they ask for a synopsis, send the first chapter; if they ask for one chapter, send the whole manuscript; if they want it a PDF file attached to an email, engrave wax tablets. Do not be disturbed by all their prerequisites and act your own way or you might well have your manuscript read by the right reader.
Nevertheless, do not be too confident : strange things happen. The doctor responsible of medical publications may be fond of poetry. In the third lesson, we will enrich our deterrent arsenal with the study of the general plot.
Gabrielle Guichard
writes bilingual texts and is in charge of the English-French department at Multilingual Bookstore, the publishing house that translates and publishes bilingual and multilingual short novels.
Author: Gabrielle Guichard
Keywords: get published,bilingual s,start your career,short novels,bilingual novels
Power by History of the Computer | Computer safety tips
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March 12th, 2009 at 02:08pm
Under Book Marketing
Are you creating a website to promote your book? Theres one thing your site must have: a sample chapter.
You may be saying An entire chapter? Thats a lot of information theyll be getting for free. I thought the idea was to get them to pay me for this stuff!
And they will pay you. Particularly if you pick out the best chapter in the book. Let me explain.
When you go into a bookstore, what grabs your eye first is a books cover. If it looks interesting you may read the reviews on the back, or perhaps the flap on the dust jacket. But youre probably not going to buy it unless you look inside the book. You want to know if this person can write, and if what they have to say is worth knowing.
This is why you have to put a sample chapter on your site. Your site is the cover, the book flap, and the store, so to clinch the sale you want people to open your book and read. Thats why it ought to be the best chapter of the bunch. Follow the old sales trick of leading with the highest quality, so the buyer will be impressed and take your whole line.
There are plenty more reasons to put a sample chapter on your website. Every search engine optimization guru will tell you your site should have lots of meaningful content, rich in keywords. What would be more meaningful, or richer, than a sample chapter from your book?
Another reason to use a chapter is that you already have it. Getting a lot of copy written for a website can be tough. You want good copy that can rank high in the search engine results. Existing work, like a sample chapter, means just that much less material you need to come up with.
Michael Quarles is the author of Building a PC for Beginners. His website is http://www.monkeyseemonkeydobooks.com
Author: Michael Quarles
Keywords: website, bookstore, internet, search engine optimization
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March 12th, 2009 at 02:08pm
Under Book Marketing
Beyond your , you want it to be successful. Success is measured many ways and perhaps the most widely accepted measure is that of sales. While most writers do want to make some income from their hard work, most find the greatest satisfaction from positive customer feedback, but you cannot even get this if you do not have customers, so you need to get out there and promote your to get sales, customers, and feedback.
There are a number of ways you can promote and sell your , but reliance on your publisher to market or sell it is usually a sure fire way to failure. Most publishers do not take any active role in either promoting or selling s, they are for the most part only interested in collecting revenues when a sells and promoting their publishing services so more authors will sign up with them.
Personally, I have found that promoting and through my own website as well as Amazon.com, Alibris.com, Abes.com, and other online marketplaces to be quite effective while simultaneously securing a majority of the profits for myself rather than paying someone else with a canned program and no investment in terms of either money or time. Many authors choose to participate in the Amazon.com Advantage Program and pay Amazon over half of the selling price for the privilege of selling on Amazon. To participate, they also have to pay an annual subscription fee which is not very much, but to me it seems absurd. Why should you or I put all our time and effort into a , having it printed at our own expense, pay to have the s shipped to us, and then pay again to ship them to Amazon.com (when they choose to order them), pay Amazon.com to sell them, give them over half of the sales proceeds, and end up with only 10% of the sales proceeds for all our work and risk? The printer is guaranteed a profit when you order copies, Amazon is guaranteed a profit from your subscription fees and over half of the sales proceeds, they also require that you buy back any copies that do not sell. The only person at financial risk in this whole scenario is the author, i.e., you or I. It seems to me that when a financial risk is taken, the person taking the risk should be the one with the greatest potential for gain, but this is not how the publishers or marketplaces have set up the game. You do have alternatives.
Open your own store on Amazon.com and sell your through it. Amazon.com will still charge you a monthly merchant fee and 15% of the sales proceeds, but that is a whole lot better than giving up over half the proceeds. They will even add to your sales proceeds a shipping reimbursement to cover the cost of packaging and postage for most s. If you have to buy your s yourself anyway, why not sell and ship them to your customers yourself too?
Having been an online seller for several years before a , I learned the ins and outs of online selling and was able to make use of this knowledge to market my own . It is not hard to learn, heck, there are thousands of people doing it, I just hate to see the authors taken advantage of by a system they could easily master themselves.
Setting up your own store on Amazon only takes a few minutes, and listing you only takes a few more. You can also join the Amazon Connect program which allows you as the author to write relevant articles that appear when a customer is browsing the product detail pages of your , and joining the Connect program is free.
If you are already a bestselling author and you are selling 100,000+ copies of your s already, this option is probably not of much interest to you, but if you are an independent author using a print on demand, POD, printer to make your s for you, this is a viable option for getting your work promoted. Not all s sold by third-party sellers are used s, some of us sell our own s too.
Michael E. Mould is the author of Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips, [Paperback ISBN 1427600708, CD-ROM ISBN 1599714876 and the developer of Bookkeeping for Booksellers [CD ISBN 1427600694, you can learn more about online selling at: http://www.online-selling.com .
Author: Michael Mould
Keywords: online selling
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March 12th, 2009 at 02:08pm
Under Book Marketing
A good novel always reads too quickly, whatever its real length. The reader feels reluctant to close the and leave the characters. Nevertheless, he knows that his feeling has nothing to do with literature. From a literary point of view, the story is completed. All the questions have been answered.
Examine your work. Do you write pretty clearly and straight to the point? You are wrong! You will never win the WWOTYA this way. If the lack of a nail may lead to the loss of the kingdom, that is to say: if to remove one sentence makes your story lose part of its meaning –or of its evocative power, how can you hope to avoid getting published? Obviously, your story is too well balanced.
The best way to spoil a good novel is also one of the easiest. You have written a good story of 40000 words? Double its length. Add adjectives, adverbs, long descriptions full of useless details, insert anecdotes that are not linked to the main plot (all the better if they are boring), tell the whole life of a secondary character, almost a shadow like a waiter or a taxi driver (only if they have no importance in the main story), multiply the dialogs about trivial subjects and give historical explanations about the names of the places only if they do not matter. Usually, it is enough to ruin a good novel.
You may be unlucky: a gold washer publisher could well tell you which parts you must sift to make the nugget appear. Do not get angry against her, it is her job to strike it lucky.
Gabrielle Guichard
writes bilingual texts and is in charge of the English-French department at Multilingual Bookstore, the publishing house that translates and publishes bilingual and multilingual short novels.
Author: Gabrielle Guichard
Keywords: get published,bilingual s,start your career,short novels,bilingual novels
Power by History of the Computer | Computer safety tips
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March 12th, 2009 at 02:08pm
Under Book Marketing
So, despite the advice you have been provided with and your efforts to follow each of them, you have got a positive letter from a publisher. Do not go into a panic. Several options are still within reach to avoid getting published.
Publishing houses want to publish s in order to make money with them. From time to time, the publisher knows that the will not pay for itself before his own death, but he publishes it anyway out of personal taste and makes the other publications pay for his caprice. This scenario is common in academic edition. It is a field in which best sellers of the week are rare but in which best sellers of the decade are rather frequent. No author of academic s will ever receive the WWOTYA.
The obvious way not to get published even after your manuscript has been accepted is to ask for more money than the amount the publisher is ready to give you. It is the easiest way, it may not be the surest one. If they want your , you risk to be granted with one or even one and a half extra percent.
The last way is really the one to choose: refuse any editing. It works, whatever the publisher’s decision. Speak with haughtiness, explain that a masterpiece as the one you have written cannot be altered in any manner. It cannot be wordy, still less boring at time; it is never somewhat unfocused; it is enriched by interesting digressions. You have a lot to say to the world. Cloak yourself in your assurance and walk away. Your dignified attitude will prevent most publishers from dealing with you. Your work will remain unchanged. And unread. You succeed not to get published.
Very few publishers, if any, will accept to publish your work without any editing. Because very few manuscripts, if any, are perfect. But if you are lucky enough to find the real gem, the one who publishes your as it stands, you are almost sure to win the WWOTYA.
It is not totally by chance that the worst s are found among those whose the author and the publisher are the same person.
Gabrielle Guichard writes bilingual texts and is in charge of the English-French department at Multilingual Bookstore, the publishing house that translates and publishes bilingual and multilingual short novels.
Author: Gabrielle Guichard
Keywords: get published,bilingual s,start your career,short novels,bilingual novels
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March 12th, 2009 at 02:08pm
Under Book Marketing
Youve written your book.
Youve either sold it to a traditional publisher or youve decided to self-publish.
You know the book has the potential to become a bestseller.
Now… how do you make that happen?
For the answers to these and other questions, I interviewed Nashville, Tennessee, book publicist Maryglenn McCombs. Heres what I found out:
Q: What is a book publicist? What should authors expect from a publicist?
A: Book publicists work with the media to generate awareness - both at a consumer and retail level - for a book. Publicists act as a liaison between the author or publisher and the media. My job, as a publicist for a book, is to generate media coverage for a book or author.
As for what a client should expect, I think dependability and responsiveness are key. It is important that the publicist have strong media contacts, good writing skills and verbal skills and a general awareness or interest in the book’s subject matter.
Q: Do you work on a project by project basis? I would assume, as a publicist, you like to build a relationship with each client to see results. How do you do this?
A: For the launch of a book, I work on a per project basis. There are special circumstances where I will to take on a project for an agreed-upon number of hours per month, but these are typically for post-publication books that need a jump-start or other instances where an intensive campaign is not necessary.
And it doesn’t happen overnight. As a publicist, I think it is extremely important to explain the process and timing of the campaign (i.e., when will the publicist pitch to print media? Radio? TV? Will they set up a book tour?) to the client on the front end. It is important to address a client’s expectations, as well.
I like to keep my clients well aware of everything I am working on, so I send reports detailing what has been done/who has been pitched, the status, and next steps. The client deserves to be completely in-the-know about the services being provided. Effectively promoting a book is a process — and it is one that requires lots of patience - both from the author and the publicist.
Q: Does the publicist write the press materials, or does the author have to do that?
A: I create all of my own press materials. Occasionally, clients will come to me with their own press materials, but I prefer to create releases, biographies, and other materials myself, as this is a great way to familiarize myself with the client, their book and message. I do ask that my clients supply digital photos of their headshots.
Q: How are publicists paid?
A: I work on a per project basis and am usually paid in monthly installments.
Q: How do you create a press kit for each client? What do you do with the press kit to promote your client?
A: I typically keep the press kit as simple as possible — a press release (not longer than one page), a biography, a fact sheet (just the details about the book, such as ISBN, trim size, price, etc.) and in some cases, a tip sheet (a few succinct bullet points of what is in the book) If there is an interesting backstory to a book, I sometimes include a mock interview with the author.
The press kit is used for a number of things - soliciting reviews, providing background for interviews, etc. One client I currently represent is using the press kit I created for him to solicit speaking engagements.
Q: Do all your clients live in Nashville? How do authors hire you?
A: I work with very few clients in Nashville. Right now, I have clients in London, New York, Massachusetts, Wisconsin, Texas, California, Florida, Kentucky, and Ohio.
The first step is just to make contact — email is the easiest way to reach me (maryglenn@maryglenn.com). Initially, it is helpful to know a little about the book, when it is expected to be released, etc. From there, I typically schedule a phone consultation with the author/publisher to discuss further and answer questions about how I work and the services I provide.
Suzanne Lieurance is a fulltime freelance writer, children’s author, and The Working Writer’s Coach. Visit her website at http://www.workingwriterscoach.com to find out more about her coaching program designed to help people who like to write become working freelance writers. Visit her blog at http://www.the-working-writers-coach.blogspot.com for more helpful tips for writers Join her mailing list at her blog, and every weekday morning you’ll receive The Morning Nudge, a few words to motivate and inspire you to get a little writing done. For free weekly networking teleconferences for writers, visit The Lieurance Group blog at http://www.lieurancegroup.blogspot.com
Author: Suzanne Lieurance
Keywords: book publishing, publicist, book publicist, book marketing
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March 12th, 2009 at 02:08pm
Under Book Marketing
Once you have your completed and out in the marketplace you cannot sit back and hope the sales will be great unless you have no desire or care to see it sell, YOU have to promote it. So, what can you offer that will boost customer confidence and promote additional sales? Of course there are the traditional promotion tools, e.g., advertising, blogging, banner cross-promotion with other websites with themes that you can enhance, etc.
Publishing a newsletter is a great idea too, and a very popular way of supplementing the information that your already provides, but the communication with your customers is still one-way. To really get your customers involved, you need a way for them to participate and contribute whether it be by asking questions, or by sharing their experiences and you providing validation of their efforts. With a newsletter this is difficult because customers do not want to submit a question or share an experience and then have to wait until the next publication to get a response. They also like to participate in near real-time. If you choose to set up a blog and allow customer/reader comments, you may find customers apprehensive about posting because there is no privacy to their post and their post itself is subject to public rebuttals. After trying both, I found very little willingness on the part of my customers to contribute or to supply content to share with other customers.
One of the things I found that is really appreciated is to set up a restricted access message board for customers only. This seems to be popular with customers for several reasons, including:
1) It gives them a place where they can communicate with other customers and discuss various topics of your .
2) It allows them to share their experiences with each other as they work their way through what you have conveyed in your .
3) It gives you a platform for sharing additional explanations or information that you may not want to share with the world by posting it on your website.
4) It gives your customers a place to ask questions that you can answer.
5) Access is restricted, so your customers get a sense of it not only being their special place, but that they are protected from the harassment and intimidation normally associated with open message boards.
6) The message board will allow you to answer common questions once rather than answering individual customer emails.
Besides being a way of establishing additional credibility, providing a message board for your customers is a great way to say Thank You to them and to let them know that you are not just interested in selling them a , you are interested in making sure they are able to implement what it teaches. You will also realize, and very quickly, that your customers can teach you a few things about the very topic you wrote a about. This is a good thing because learning a few things from your customers and accepting that you do not know everything about the subject gives your customers a feeling that you are genuinely interested in listening to them.
You might also consider inviting some other experts on the topic to join your message board. This will not only add to the content of the board, it demonstrates to your customers that the intent of the board really is to help them and that you do not feel threatened by having another expert involved.
I believe that if you opt to give this concept a try, and let your customers know before they purchase your that the board is there for them, you will find the entire scenario to be a win-win situation.
Michael E. Mould is the author of Online Bookselling: A Practical Guide with Detailed Explanations and Insightful Tips, [Paperback ISBN 1427600708, CD-ROM ISBN 1599714876 and the developer of Bookkeeping for Booksellers [CD ISBN 1427600694, you can learn more about online selling at: http://www.online-selling.com
Author: Michael Mould
Keywords: online selling
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March 12th, 2009 at 02:08pm
Under Book Marketing
One of the biggest problems with traditional book marketing is that when someone buys your book, you have no way of contacting your readers. There’s no way to tell them about any other books you have (unless the publisher included that in the book somewhere), or when you have a new book coming out.
There’s no way to let them get to know you better, and find out what other products you have that might interest them.
In short, there’s no way to build a relationshipthe most crucial factor in marketing. When a reader feels he/she knows you as the author, that reader is more likely to read your other books, buy your products or services, and pass on your book to other people.
However, you can get around these roadblocks with just a few simple strategies.
If your book is not yet published, by all means, include something in the book that will drive people to your web site to sign up to get something. Create a free report, ask them to register their book for some kind of bonus, offer an newsletteras many enticing offers as you can manage.
If your book is published already and you haven’t done the above, consider sending postcards with your web site address (where people can get the bonuses). Also, send emails to everyone you know who might pass on your message of your special offer.
There’s also a new program Amazon.com has created, called AmazonConnect. You don’t even need a web site for this, so it’s something you can do right away.
Perhaps you’ve noticed that when you log on to Amazon.com, one of the first things that comes up is AmazonConnect and your plog.
The plog is a personalized web log that appears on your customer home page. When you buy a book via Amazon, and the author is part of the AmazonConnect program, you will receive messages by that author.
AmazonConnect, provides a way for authors to communicate with their buyers. It’s not ideal, since you do not yourself have their contact information, but it’s much better than nothing. One nice feature of the program is that your readers can post whether they liked your post are not. The interaction can provide valuable feedback to you, and if you’re active with it, it’s another way to reach your readers and generate word of mouth advertising–the best kind of advertising on the planet.
Another nice thing is this requires no extra cost on your part. If you are an author with at least one book for sale on Amazon.com, you are eligible to participate in AmazonConnect.
To learn more about the program and to sign up, visit http://www.amazon.com/connect.
These are just a few ways to try to get in direct contact with readers. Other ways that work well include getting radio interviews, or doing a podcast or teleseminars on your topic.
The key is to make sure there’s some kind of action for people to take to get in touch with you and you with them. On a radio interview, for instance, make sure the host will give out your web site address, or a number for people to call to get some sort of bonus. Same thing with a teleseminar.
As Seth Godin said, your goal is to turn strangers into friends, and friends into customers who will buy from you again and again, and tell everyone they know about your wonderful book!
Diane Eble has 28 years experience in the publishing industry as an editor (magazines, fiction and nonfiction books), author (11 published books, more than 350 articles), and copywriter. She is now a book publishing coach as well Her recent books are Abundant Gifts, MotherStyles: Using Personality Type to Discover Your Parenting Strengths(coauthored with Janet Penley), and the new eBook, Jump Start Your Book: 12 Questions You Must Answer Before You Write Your First Word.
Author: Diane Eble
Keywords: book,marketing,author,promote,amazonconnect,podcast,teleseminar,readers
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